Simple Greatness for Stronger Bones

As women approach their 50s, looking after bone health becomes more important than ever. Around this age, natural drops in oestrogen can lead to increased bone loss - raising the risk of osteoporosis later in life.

The good news? Supporting your bones doesn’t have to be complicated. Just three simple, everyday habits - enjoying calcium-rich dairy foods like milk, cheese and yoghurt, staying active with weight-bearing exercises and getting safe sunshine for vitamin D, can make a real difference.

Bone health often gets overlooked, but it’s a vital part of staying strong and active, especially for women aged 40-55, those juggling it all - kids, careers and ageing parents. Because while you're looking after everyone else around you, your health matters too.

Recent research from Dairy Australia reveals that while 98% of Aussies have dairy in their fridge and more than half have thought about their bone health in the past year, only 7% of women aged 50 and over are getting the recommended four daily serves of dairy a day to support their bones.

This Healthy Bones Action Week, we’re reminding Australians that strong bone health takes just three simple steps: enjoy dairy such as milk, cheese and yoghurt, do weight-bearing exercises, and get safe sun.

Where you’ll see Healthy Bones Action Week

In the media

Aussie Dairy is getting the word out far and wide - in print, online, on radio, and in podcasts. Women’s health expert Dr Ginni Mansberg is helping lead the conversation this year, sharing why looking after bones is so important, especially for women over 40.

On your social feeds

A few familiar faces will be popping up on Instagram and Facebook, sharing how they fit bone-strengthening habits into everyday life. Think simple food swaps, fun exercise tips and tips for soaking up some vitamin D – all easy and doable.

In waiting rooms at GP clinics

You might spot posters in GP clinic waiting rooms, especially at women’s health clinics. reminding us that small steps every day can go a long way in keeping our bones strong.

Bone health starts young too

Strong bones aren’t just something to think about later in life. Aussie Dairy is teaming up with Life Ed to help school-aged children build strong bones from early on. Around 90% of our bone mass is set by age 18–20, so habits like staying active and including dairy in the diet can have a lasting impact.

Why bone health matters

1 in 5 women in Australia over 65 lives with osteoporosis.
Bone fractures can affect quality of life, mobility and independence as we age.
Women face a sharp drop in oestrogen during menopause, which speeds up bone loss and increases the risk of fractures and osteoporosis.
9 in 10 adults aren’t getting enough dairy.
Women over 50 need 4 serves of dairy each day — that’s up from 2.5 serves.
Dairy foods also support mental wellbeing, which matters just as much during midlife.

How to get involved

To help support Healthy Bones Action Week, we’ve created a suite of social media assets and suggested copy that you can share across your owned channels on the day.

Recent research by Dairy Australia reveals that only 7% of women aged 50 and over are getting enough dairy each day to keep their bones strong.
After 50, drops in oestrogen can speed up bone loss, increasing the risk of osteoporosis. That’s why women over 50 need 4 serves of calcium-rich dairy like milk, cheese, and yoghurt every day.

As part of Healthy Bones Action Week (25–31 August), we’re encouraging all Australians to take 3 simple steps to support stronger, healthier bones: